Do you want to establish an online presence for your business, giving you the potential to have followers that will buy your products? If so, then you’re in the right place. This article will go over how blogging can help you and your business succeed by building a virtual presence online.
Make sure that you consistently post when running a blog. If you don’t post content regularly, then your site traffic will diminish fairly quickly. Have a guestbook or contact information posted as well, so your audience can interact and provide feedback. If your readers are happy with your response, they are more likely to come back.
Use tags correctly. Tags let you categorize your posts into different categories, which can then be searched by readers. Each of your posts should have two or three tags. Make sure you use the same words for similar posts (don’t have a “bikes” and “biking” tag, for example), and don’t give posts too many tags, as this tends to clutter up categories.
Make use of a mind map. Organizing your blog into a mind-map, using the categories, posts, promotion and all of your income sources can be a great method of organization. It creates a way for you to see where your blog is lacking and what you can do to make it more successful.
Blogging is about writing. If you don’t like to write, you probably won’t enjoy blogging. But if you’ve never tried writing, you may have an as yet undiscovered talent that you would enjoy. So try writing a few practice blog posts. Write about something interesting to you. If you enjoy writing, then blogging may be for you!
When you are starting to blog, it is important that you never give up. You are not going to get a lot of readers your first day, and even your first week, and that is okay. Just keep writing what you are passionate about, and the readers will come to you.
Be sure that you are taking adequate care of yourself. You want your writing to be fresh and exciting, and it is hard to think well when you are overly tired or hungry. While you are working, take breaks often to give your brain a chance to rest, and make sure that you are eating throughout the day.
Everything you do can end up being the subject of a blog. Take notes when you are away from the computer, if you stumble across an idea that may translate into a post. You want to always keep your eyes open for subject ideas. Writing is the easy part, it’s coming up with the initial concept that usually leads to writer’s block.
Two good examples of Tech Blogs are:
- Pinal Daves SQL Blog – http://blog.sqlauthority.com
- Neal Walters BizTalk Blog – http://MyLifeIsMyMessage.net
Pinal and Neal both write on their topics in which they have invested many years of their careers. Pinal shows how it is important to blog each day, and that the blogs don’t actually have to be anything spectacular. Why may be overly simple for a SQL expert, may be a good lesson for a beginner in SQL. Both use WordPress, which hosts the majority of blogs on the internet today.
Here are the examples of the home page of each site:
Make sure your posts don’t elicit the “It’s too long so I didn’t read it” response from your readers. Studies show that people stop paying attention more quickly when reading on the web than they do when reading print. For this reason, try to keep posts under 300 words or so. Some types of posts, such as scholarly articles, don’t suffer from this loss of attention of much as others, so know your audience.
Design your blog to keep not just the reader’s interest but also your interest. If you grow bored with what you are writing about, you won’t be likely to keep blogging. Even if you do, the quality of your writing will suffer. Your readers will be able to tell that your writing has lost some of its punch.
If you want to succeed with blogging, you need to make sure that you know what you are doing. Take the time before you start your blog to do research, so that you can make sure to get out of it what you want. Read as much as you can on the subject, and be 100% certain that you have all the knowledge that you need.
You may want to have contests or giveaways on your site. This helps readers to become a part of your blog and increases their excitement about visiting. Readers are also likely to send links to contacts interested in the content of your contest. The giveaway can vary, depending on your site.
When blogging, use a font that stands out and is easily readable. When a reader accesses your blog, you need to grab his or her attention, and make him or her interested right away. Provide the image and content that will appeal to the reader. This engages the readers, and they are likely to come back again.
Using all of the knowledge that you have gained should have you now feeling a lot more confident about blogging. You can use it to your advantage, especially if you have a business. One thing you want to take into consideration is how fast technology changes, so be sure you keep up with the latest there is to know about blogging and you should have no problem succeeding.